Latest Premium Tipster News

2nd August 2018
Football Lay Profits returns – bigger and better than ever this season

This Weekend sees the return of Football in England and Scotland and with it a new season of profitable opportunities for the unique SBC service, Football Lay Profits.

Led by Jon Roberts, this high strike-rate (82% of all bets win) laying tipster has made a profit of 64.82 points from 303 lays already in 2018 to build on the fine form it has shown long-term.

This includes a profit of 219 points at 5.40% ROI in live proofing since November 2016 (all results are based on accurate odds taken from Betfair and remove 5% commission from every winner as standard)

FLP Live

A choice of how to follow this season

This season for the first time, we have introduced 2 membership options, to help you choose the type of service you prefer.

Option 1: Receive all FLP tips across all European leagues

The first option available is to receive all the Football Lay Profits tips across all European leagues. You can expect to receive an average of around 65 lays each month.

Since 2013, this approach has made 513 points profit at 4.41% ROI over 2811 tips.

FLP Annual

Option 2: Receive all FLP tips across 5 Major European leagues only

The second option is to receive lay advice for the following 5 major European leagues only:

  • English Premier League
  • German Bundesliga
  • French Ligue 1
  • Italian Serie A
  • Spanish La Liga

You can expect to receive an average of around 45 lays each month via this method concentrated only on these 5 major leagues. So around 20 less selections each month than Option 1.

Since 2013, laying in these 5 leagues only has made 209 points profit at 3.68% ROI over 1390 tips.

FLP Major Annual

Secure Your Membership Today (30 day money back guarantee)

You can now secure your membership to Football Lay Profits (either option 1 or option 2) with monthly, half-season and full season options available.

But be warned – the best value ‘season pass’ memberships are only available until next Thursday the 9th of August.

Best of all, you can also join with the peace of mind of the 30 day money back guarantee we offer new Football Lay Profits subscribers. Enabling you to sign-up and if you find it not to your liking, you can request a refund at any point within your first 30 days.

To get started – simply visit the Football Lay Profits page and follow the subscription links.


29th June 2018
New Spaces For Racing Bet Profits Now Available (More Winners In June)

Those of you interested in the Racing Bet Profits service can now secure one of 25 new membership spaces just made available.

Supplying an average of 3 to 4 daily racing tips and profitable at both bookmaker and Betfair SP (minus commission), this service continues to go from strength to strength with another profitable month in June so far.

As of the 27th June, to Bet365 odds, a profit of 24.14 points has been made at 18.86% ROI, whilst at Betfair SP its been even better with a profit of 44.03 points at 34.40% ROI.

Of course, what matters more is the long-term record and after 13 months and 1419 tips, the records at both Bet365 and Betfair SP odds continue to be strong as the tables below indicate.

Bet365 Results

Betfair SP Results

25 Spaces Currently Available

Memberships are being limited to protect odds availability for subscribers to this service and only 25 spaces are on offer – so grab yours whilst you can.

The cost to join is just £47 per month – take on a recurring monthly basis which you can cancel at anytime.

Full details are available at the Racing Bet Profits page.


22nd June 2018
Bang in form: Exclusive £1 deal for your first 30 days with this recommended tipster

It’s been a fantastic June so far for SBC Premium tipster, Bet Alchemist and with an exclusive £1 deal for you to sample this exceptional service for 30 days, its a great time to sign-up and see what all the fuss is about.

Winners this month include the likes of Ostilio (16/1 at Royal Ascot on Tuesday), Alfredo Arcano at 16/1, Shore Step at 10/1, Via Serpendidty at 6/1 and Study of Man at 5/1.

To ensure independence we removed Bet Alchemist from our June Tipster Profit Report (as we do for all SBC Premium Tipsters) yet it continues to pick up the profits and deserves your attention.

Bet Alchemist is very highly rated for one simple reason – the consistently strong profits made by head tipster, Nicky Doyle at realistic and achievable odds since 2012.

Over this 6 year period511 points profit have been plundered at an ROI of 15.20% from more than 3150 bets.

BA Yearly Results

It is this strong long-term form, coupled with the professionalism of service, obtainable and realistic odds for both bookmaker and exchange users that have led us to secure Bet Alchemist as an SBC Premium Service.

Best of all, you can also sign-up for just £1 for your first month (with a full 30 day guarantee) and enjoy ongoing reduced membership rates once your first 30 days are complete.

Full details on performance and how you can sign-up can be found at the Bet Alchemist SBC Premium Page.

More Info On Bet Alchemist

For those of you after more detail on Bet Alchemist and why we rate them so highly, here are some more links for you to explore:

Bet Alchemist’s Results (Follow links under the ‘results’ menu for full details of every bet)

2017 Best Tipster Guide Review (Opens up a PDF for download). Review first published in June 2017


4th June 2018
4 bets, 14 points staked & over 300 points profit in 1 day. Copy my winning strategy

Those of you reading Rowan’s Bet Diary blog last week might well have noticed how Monday May 21st will be a day that will go down in history for him – thanks to 4 winners that returned over 300 points profit from just 14 points staked.

These winners were all supplied by SBC’s very own winning strategy – the Fake Mug Bets Club, something I (and now Rowan) have been religiously following for several years now with great success.

It’s a strategy I can wholeheartedly recommend to you as an SBC member, especially if you are looking for a proven, under the radar and easy to follow method that has worked since 2013.

With ROI figures ranging from 34.67% up to 284.46% and with over 3030 points profit since 2013, the stats are there to show how it has won long-term.

It might have a daft name but it works…

I appreciate the term “Fake £10 Mug Bets” seems utterly ridiculous…

And you probably think I’ve lost my marbles…

But I can assure you the “disguised” bets you can find out about by clicking here, definitely make you appear to look like a total mug to the bookmakers.

Yet in truth, you are simply pretending to be a loser as you wait, hidden in plain sight for a big winning day like we saw on Monday the 21st May, which returned £3306.30 profit from just £140 staked.

99% of punters won’t use it. You can be different

Since the Fake Mug Bets Club strategy began back in 2013 there have been many days like Monday the 21st May with big returns from just a few simple, multiple bets.

As its a low strike-rate method, it does require patience and I will be honest with you – 99% of most regular punters don’t have what it takes to follow my lead and to win from this high profit, low stakes strategy.

But if you’re brave, resilient and are ready to constantly trick the bookies by acting like a wolf in sheep’s clothing…

And if you think differently from the vast majority of punters…then it will work for you.

Click here to see how you can seriously profit from this “Fake £10 Mug Bets Strategy”

[NOTE: You’ll even have the next 30 days to try it out yourself with your Completely Risk-Free Trial]

22nd April 2018
Introducing: New £1 Offer For ‘Hall of Fame’ rated Tipster

I am delighted to reveal that SBC have teamed up with long-running Hall of Fame and ‘Best Tipster Guide’ tipster – Bet Alchemist to provide an exclusive £1 deal for you to sample this exceptional service on preferential terms.

You can sign-up right now for just £1 for your first month with Bet Alchemist and also enjoy significantly discounted 1, 3 & 6 month options via this special SBC-members only deal.

Bet Alchemist is very highly rated for one simple reason – the consistently strong profits made by head tipster, Nicky Doyle at realistic and achievable odds since 2012.

Over this 6 year period and more than 3000 bets advised, in excess of 500 points profit have been plundered at an ROI of 15.93% and ROC (Betting Bank Growth) of 342%.

It is this strong long-term form, coupled with the professionalism of service, obtainable and realistic odds for both bookmaker and exchange users that have led us to secure Bet Alchemist as the latest SBC Premium Service.

In turn this has allowed us to secure this preferential deal whereby you can sign-up for just £1 for your first month (with a full 30 day guarantee) and ongoing reduced membership rates.

Punchestown Festival & Sandown – A Great Week To Start Your Membership

By signing-up today you will also get in ahead of what promises to be a busy week for Bet Alchemist with bets expected every day at the Punchestown festival (Nicky has a tremendous track record at the big Irish meetings as this review outlines) as well as at Sandown on Friday and Saturday.

Full details on this offer and how to take it up can be found at the new SBC-Bet Alchemist Premium Page.

More Info On Bet Alchemist

For those of you after more detail on Bet Alchemist and why we rate them so highly, here are some more links for you to explore:

Bet Alchemist’s Results (Follow links under the ‘results’ menu for full details of every bet)

2017 Best Tipster Guide Review (Opens up a PDF for download). Review first published in June 2017

12th April 2018
Customise this winning racing strategy to suit you – Special SBC member deal

With the Aintree Grand National Meeting starting today, I wanted to update you all on the continued strong form being shown by the fully customisable racing strategy – The Value Machine and the exclusive SBC member discounts available.

The Value Machine is based on Kieran Ward’s highly successful Morning & Evening Value Services (which have made a combined 4286 points profit at 10.68% ROI and 1428% ROC since 2011) and is a simple bit of kit that allows you to follow his racing strategy in a way that suits you.

So if you…

  • Prefer to bet early in the morning
  • Prefer to bet at lunchtime
  • Prefer to bet on your days off
  • Prefer to bet on weekdays only
  • Prefer to bet during big festival meetings only

With The Value Machine you can choose which day and time you want to bet.

Not only this but you can also choose the profile of bets that suit you and the bookmakers you can bet with.

  • Limited to betting with certain bookmakers
  • Limited to betting on exchanges
  • Prefer betting at short odds
  • Prefer betting at long odds

The Value Machine software allows you to identify the type of bets that suit you and which can be placed with the bookmakers you have accounts with.

For those of you limited to exchanges only – you can also setup the Value Machine to run later in the day when it is that much easier to get your bets matched on the likes of Betfair, Matchbook & Smarkets at value prices.

Watch My 6 Minute Video Explanation

To best illustrate how the Value Machine works, I have recorded a simple walk-through video that explains how easy it is to use.

It should only take 6 minutes to watch and helps to neatly summarise everything that it offers.

Click here to watch on YouTube

Sample Value Machine Profits – One Suggested Approach

The beauty of The Value Machine is that you can run it when you want and also choose the type of tips you want to back – all based on your personal preferences.

As an example, the table below reveals what you would have achieved backing all tips 10/1 and under since the 4th November 2016.

All told you would have made an 813 point profit at 9.17% ROI from 8872 bets. That equates to over 400% betting bank growth over the same period.

Option 2

Although these results are based on running the Value Machine 4 times a day (At 8am, 10.30am, 12pm and 3pm) every day, you can simply run it when you want.

Perhaps you can only bet at lunchtime, once you have dropped the kids off at school or even first thing in the morning before work?

Whatever your circumstances – you can set the Value Machine up to work for you.

Two further example ways to follow Kieran’s tips (bets 20/1 and under and bets between 7/4 and 3/1) are available to view on the Value Machine page.

Discounted SBC Memberships Available

As a Secret Betting Club member you can now sign-up for a subscription to the Value Machine at specially discounted rates. You can also subscribe for 6 or 12 months – again an exclusive offer.

Full details on the service and how you can join can be found at The Value Machine.


1st April 2018
Free US Masters Course Guide (25 Page PDF) & 60 Day Trial Offer

This Thursday sees the start of the first Golf major of the year with the US Masters at Augusta and to help you navigate the recently revamped course, the Golf Insider has prepared an extra special 25-page Factfile PDF which you can now download for free.

Whilst most avid golf fans have become very familiar with the uniqueness of the Augusta course, its layout has changed quite significantly in recent years and so with the Golf Insider’s help, his associate, Matthew Walton has put together this hole-by-hole course guide.

Download your 25-page US Masters Factfile

The Golf Insider’s Winning Track Record

The Golf Insider is an SBC Premium Tipster for one simple reason – he has shown an exceptional talent for making long-term profits in the easy-to-get on golf markets.

His track record since 2014 reads as follows with a 14.17% ROI from 1635 bets.

With only a dozen or so bets most weeks, no pressure on the odds quoted and the fact you can get on easily enough via Betting Exchanges, its easy to see why his service appeals, especially given the 60-day trial on offer.

Why The Right ‘Golf Betting Mindset’ Is Needed…

Before I discuss this 60-day trial, it is only fair at this point I do make clear that Golf betting is only for those of you with a long-term mentality as winners do not come every week.

Even when your bets are involved at the business end of a tournament, patience is often needed as you are really looking for an outright winner, rather than an each way placed finisher.

During 2018, the Golf Insider has been on the wrong side of this with a string of 2nd placed finishes (including tips beaten in playoffs), which whilst still profitable in terms of place money, is not the same as grabbing an actual winner.

Bear in mind that the average price of the Golf Insider’s outright tips are around 80/1 and you will see what I mean.

If you stick £10 each way on an 80/1 shot, it returns a £960 profit if it wins, yet ‘only’ £150 profit if it places. That alone is a £810 difference at £10 stakes and showcases exactly why patience is needed.

60 Day Trial & 10% Discount

If you are interested in the Golf Insider service, there is an exclusive 60 day trial and 10% discount offer available for SBC members.

You can read on for more on this unique offer and get signed-up right away via

Be aware though that the US Masters starts this Thursday and the Golf Insider will be sending his first bets for the tournament on Tuesday so make sure you sign-up before then if interested.

Through the trial offer, if you like the Golf Insider service, you can take up a membership but if its not for you, cancel the trial and get a full refund. Best of all, you have 60 days to make your decision.

Simply visit for more information and links to sign-up for the 60-day trial at 10% discounted prices.

27th February 2018
Football Lay Profits – Another Winning Month, Q&A With Jon & How To Join

With no horse racing on today (and the forecast bad for coming days) I though it might be useful to discuss the ongoing strong form of the SBC Premium Service, Football Lay Profits (FLP) especially as we have just re-opened it to new members who wish to join.

Following on from a superb January for FLP subscribers, February continued the upward trend as it ended up 8.9 points in profit from 45 lays advised.

2018 as a whole is up 38 points profit from 111 lays. All in all, its been a very encouraging start to the year, which continues to build on the long-term profits as built up by the service as the table below reveals.

FLP Annual
Football Lay Profits as the name indicates, provides lay tips with a high strike-rate of around 82% across all major European football leagues. Its a service well suited for those of you who use betting exchanges such as Smarkets, Matchbook and Betfair and looking to diversify what you bet upon.

The average lay this year is priced at 4.36 (a smidgeon over 10/3 in old money) and it works to a simple 1 point stake on each lay to easily obtainable prices.

Get Better Returns Than Those We Quote

Although 2018 is up 38 points profit to our official figures – the reality is that by using different exchanges, you would have made a much higher return.

This is because we deduct the 5% Betfair baseline commission as standard off each lay when it wins, even though most punters won’t be getting charged that sum.

The more you use Betfair, the lower your commission level is – and of course, if you use any of Smarkets, Betdaq or Matchbook, the commission rates are much lower. Smarkets & Betdaq charge just 2% as standard, whilst Matchbook’s commission rate is also low.

All 3 of these firms are considerably lower than Betfair and their 5% base rate…Yet this is what we use for our results at Football Lay Profits.

Q & A With FLP Head Honcho, Jon Roberts

Mindful of the fact a number of you have been in touch with questions about laying – from the overall concept of it through to where you can place their lays, I also ran a few questions past the tipster behind the service – Jon Roberts.

Jon was good enough to answer my questions as below

SBC: Why do you feel football laying has been such a profitable angle for you and what would you say the appeal is for those new to the idea of laying?

Jon: It’s funny in that I’d ignored laying on football for a number of years as I subscribed to the misguided view that you couldn’t really make money from it, that the markets were too efficient etc.

That changed once I was able to put some intelligence into it and look what the data was telling me. This showed quite clearly that there were actually many profitable angles that could be taken when laying.

Laying is a little divisive at times, you’ll have people who love being able to do it whereas others will dismiss it out of hand.
What I have proven to myself initially and to Football Lay Profits members is that it is not as cut and dried as all that.

After all, if you replaced the word ‘Lay’ with asian handicap (+0.5) or double chance, your perception maybe different – yet all three markets are effectively the same.

SBC: What do you think the advantages of laying over backing are?

Jon: For me the advantages of laying are four fold.1. It is good for the soul. We put emphasis on patience, long term thinking and how to deal with losing runs and it is all correct and sage advice. But it sure is nice having a model in the portfolio that delivers lots of winners on a regular basis – it can be very handy for morale at the tougher moments. The long-term strike rate sits at 83% so roughly 5 out of every 6 lays will ‘win’ for us.

2. Laying adds diversification to your portfolio and as any investor will tell you – be it gambling or shares – diversification is key to any successful portfolio.

3. When done right, like we do at Football Lay Profits, it will deliver long term and steady profits and bank growth. Other approaches may deliver more rapid growth, but they also have bigger swings, so it’s nice to balance that out against a no frills. long term profit making approach.

4. Most importantly – you can only lay on an exchange so its ideal for those punters unable to bet with bookmakers or looking for scalable options that won’t get closed down if they win.

SBC: Speaking of exchanges, which firms would you recommend holding accounts with to maximise the returns from the Football Lay Profits service?

Jon: We take the price from Betfair when recording our results at Betfair, along with a 5% commission deduction. This just ensures a consistency of reporting. Although whether you want to place these lays with Betfair might depend on your commission level with them – if its 5% then you might want to look elsewhere.

Personally the majority of my lays will go on to either Betfair or Matchbook, depending on the odds and any promotions around commission. The only reason I don’t use Smarkets at this time, is due to some account opening challenges based on my current location and their KYC process, which is a little more involved. I do know though that many of you at SBC use Smarkets a lot, and it is worth the effort to open the account if you can, so I would recommend adding them into the mix too.Recently, Betdaq also slashed their commission rate to just 2% to go into direct competition with Smarkets, so they also provide another option for you.

Ultimately, you can’t go wrong with any combination of Smarkets, Matchbook, Betdaq and Betfair – simply choose those where you have the lowest commission rates, best promotions and best odds.

You don’t need accounts with all 4 to make a profit, but the more you have, the greater the overall profit you might be able to pick up, especially those with lower commission rate firms.

My thanks to go to Jon for taking time out to answer my questions.

For those of you keen to find out more on the service, there is further information on the Football Lay Profits page, where you can also find subscription links.

All subscriptions come with a 30 day guarantee that enables you to sign-up and if not for you, claim a refund within your first month of membership.There is a limit on membership numbers so if keen to sign-up, be advised to do so sooner rather than later to avoid disappointment.

18th January 2018
Golf Insider featured in latest ‘How to Bet’ SBC Guide

SBC Premium Tipster, the Golf Insider is the featured expert interviewed in the latest SBC article entitled ‘How To Bet On Golf’.

Available to download via this direct link, he shares his advice on on everything from how golf works, the different markets and tournaments on offer, to the bookmakers to use (and much more besides)

Golf continues to be a major growth area in the betting world offering profitable options for the shrewd punter to take advantage of as the Golf Insider’s performance testifies to.

11th January 2018
10% discount and 60-day trial for one of 2017’s top tipsters – SBC exclusive

One of the best performing tipsters of 2017 returned last week with their first advice of 2018 and given that as an SBC member you can get both an exclusive 60-day trial and 10% discount, its worth a quick reminder of who they are and what is on offer.

The tipster in question is the SBC-recommended Golf Insider service, who last year alone racked up a superb 32.53% ROI from 430 bets over the course of 2017.

Fine profits indeed and you can see how this all breaks down in the table below…

Golf Insider 2017

This 2017 form is no fluke though as since he began in 2014, the Golf Insider has consistently taken advantage of his knowledge of the sport to turn a profit for his followers.

All told, over 1533 bets, he has made a ROI of 16.34% and to his advised staking plan a profit of 16482.41 points.Once again, you can see the full breakdown of the profits made since he began in 2014 below:

Golf All

Having recommended the Golf Insider for quite sometime, its been heartening to see the profits made on a consistent basis over the years. He keeps on delivering the goods.

Backing a handful of outright and 2/3 ball bets across 2 of the major weekly golf tournaments, its a low workload, easy-to-get on service ideal for shrewd punters.

With no sharp odds movement and the fact you can back these tips on the exchanges, its an ideal service for those of you looking to diversify what you bet on.

To allow the Golf Insider to concentrate on what he does best (picking value golf bets), he has teamed up with betting expert, Matthew Walton, who manages his service for him, sending out his tips and generally ensuring everything runs smoothly.

Exclusive 60-day trial and 10% discount

And in order to showcase the service to as many of you as possible, Matthew has put together a special 60-day trial of the Golf Insider for SBC members.

This enables you to sign-up with the Golf Insider today at a 10% discount and if for any reason you are not happy with the service, you can get a full refund within your first 60 days.

Effectively you can sign-up today, try the service out for size and if it’s not for you, request your money back and walk away. Even if you decide to do this on Day 59.

Should you wish to continue as a member after the 60-day trial ends, then you can benefit from a 10% ongoing discount – again exclusive to you as an SBC member.

Matthew has put together a special Golf Insider page here for SBC members, where you can find out a lot more information and also sign-up for the 60-day trial.

Should you have any questions, you can also get hold of Matthew both via email and over the phone where he will be only too happy to discuss this offer with you.

5th January 2018
Football Lay Profits – New Spaces Available

Earlier this week I re-opened the doors on joining the in-demand Football Lay Profits service, after a successful December 2017.

All told last month, the advised lays made a 11.4 point profit at 17.8% ROI to round off a very successful year for the service.

As we are only accepting a limited number of new members, those of you interested in the service are encouraged to subscribe now whilst spaces remain available.

The last time we opened up the service to members, all the spaces were snapped up within less than 24 hours and we don’t expect them to last long this time around.

All memberships to FLP come with a 30-day Refund Guarantee. A new 6 month membership option is also now available.

Full details can be found at the Football Lay Profits page.

24th November 2017
Save 10% On SBC’s Premium Tipsters For The Next 3 Days

As its ‘Black Friday’ weekend, for the next few days, we are offering you the chance to save 10% on the cost of several of SBC’s profitable Premium Tipster Services.

This includes a 10% discount on all of the outstanding Value Racing services, the very popular AH Edge football tipping service, Pilelist Racing & Jason James Quantum Racing.

Here is the full lowdown on the discounts available to you until Midnight on Cyber Monday (28th November)…

To save 10% on any of the above, simply use the coupon code: 10PERCENT when prompted upon subscription to any of these tipsters.

This 10% discount offer will remain valid until Midnight on Monday the 27th November