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Football Lay Profits

Unique High Strike-Rate Football Laying Strategy

Football Lay Profits is a unique service featuring high strike-rate laying advice from football tipping expert, Jon Roberts.

Here are the key facts to be aware of:

  • Service provided football lay tips to be placed on betting exchanges;
  • Very high strike-rate: 82% of all lays have won historically;
  • Proofed performance of 222 points profit from 971 tips at 5.69% ROI;
  • Historical record dating back to 2013 of 516 points profit at 4.49% ROI;
  • Ideal for those of you restricted by bookmakers or looking to diversify your betting;
  • Fair odds settlement policy where quoted results can be often improved upon;
  • All memberships come with a 30 day money back guarantee;


Sign-Up Now For All World Cup & Summer League Advice

Throughout June and July 2018, Jon will be supplying continual laying advice across various summer football leagues and of course, throughout the 2018 World Cup in Russia.

As a Football Lay Profits subscriber you will therefore receive laying advice across leagues in the likes of Norway, Sweden, Brazil, MLS and the many competitive International football fixtures


Secure Your Membership Now

To receive all of the above, simply choose your membership option from the links below. Both memberships come with the 30 day money back guarantee.

Monthly recurring membership at £47 per month (paypal only).

OPTION 2 – Best Value
6 months membership for only £219. Join long-term for the equivalent of less than £37 a month.



What is Football Lay Profits and how can it help you?

Football Lay Profits is an exclusive service to the Secret Betting Club, providing high strike-rate laying advice across all major European football leagues.

It’s based on a winning strategy from football tipping expert, Jon Roberts who since November 2016 has proven his edge live in these football lay markets to the tune of 222 points profit and 5.69% ROI from 971 bets advised.

And with the results of SBC’s very own odds tracking study suggesting you can actually beat these profits simply by placing your bets on exchanges with lower commission rates, its an opportunity you don’t want to miss out on.

Football Lay Profits is ideally suited for those of you who use betting exchanges such as Smarkets, Matchbook, Betdaq and Betfair and are looking to try something new and exciting.


Jon’s Profitable Laying Strategy Explained

To help explain the potency of this service, its important to understand the history behind Football Lay Profits.

In Autumn 2016, football betting expert, Jon Roberts approached the Secret Betting Club to share details on a profitable laying strategy he had uncovered and was keen to have monitored by the team here at SBC towers.

After crunching the numbers on other 200,000 games from over 10 seasons of results, Jon was convinced he had put together an extremely profitable method for laying football bets.

…And as I will go onto explain, he genuinely had found a winning strategy!

All told, between August 2013 and early November 2016, his laying strategy had made a profit of 294 points from over 1800 lays at a ROI of 3.88%.

(If this ROI sounds low – it isn’t for a laying service – I will explain the different ROI staking for laying we use further on)

This was based on placing fixed stake 1 point lays at Betfair odds minus 5% commission.

FLP Historical

It was at this point I asked Jon to start sending us these lays each day so my team and I could observe their performance in the live betting exchange markets.

For me, one key question needed to be answered:

Could Jon replicate these fantastic profits in live proofing over at least a 12 month period?

The answer, I am pleased to say is a resounding yes, as not only did he replicate them, but he actually improved on these profits!

Since November 2016, Jon has advised a further 971 tips and made a profit of 222 points at 5.69% ROI in live proofing. This is correct as of the end of May 2018.

FLP Live

These results are based on accurate odds taken from Betfair only, with 5% commission deducted as standard.

Not only this, but the simple act of betting on exchanges with lower commission rates can easily ensure you can get match if not beat these quoted odds regularly.


Jon’s Historical & Live Profitable Results

Combining both the historical results (August 2013 to early November 2016) and live results (November 2016 onwards) gives a good indication of what can be made long-term with this strategy.

Based on this record, Jon has identified a total of 2777 lays and made a profit of 516.18 points profit at 4.49% ROI.

FLP All results Liability

Here is how this breaks down on a year-by-year basis, where you can see that if anything the results during 2016 and 2017 have actually been better than those that preceded it.

FLP Annual


Profits To ‘Liability Staking’

I wanted to talk about the differences as per how we calculate lay staking here at SBC, which is something we term ‘lay liability’.

Lay Liability is needed as it calculates the amount you risk on a lay when you place it on a betting exchange. It is very different to the amount you might stake with a more traditional ‘backing’ tipster service.

To illustrate why we use Lay Liability – let me explain with the following example lay:

In 2017, Jon advised a 1 point stake lay on Barnsley against Norwich at odds of 4.12. Effectively this means we are hoping for either a draw or a Norwich win to make a profit.

Now lets say you placed a £100 lay on Barnsley on Betfair at odds of 4.12.

Here you would be risking £100 X your odds of 3.12 (4.12-1), which means a possible loss to you of £312 if Barnsley were to win.

You would need to have that sum (£312) in your account with the betting exchange to place this lay as that is the amount you are risking.

As the lay was successful and Barnsley didn’t win, you would have made a £100 profit minus any commission.

Yet in our records, we record the total sum we risked (£312 or odds of 3.12) as our Lay Liability. This is why the ROI for a laying service always looks inferior to a more traditional ‘backing’ tipster.


Betting Bank Calculation & Profits

Whilst the ROI might seem low from a laying service, where it comes into its own is through the use of a betting bank.

Currently we recommend a 200 point betting bank for followers of the Football Lay Profits service as a cautious approach.

Since 2013, this cautious sized betting bank has returned growth of 258.1%.

ROC 200

For those of you willing to accept a little more risk and a 150 point betting bank, the same lays will have made a 344.1% growth figure.

ROC 150

Our recommendation here at SBC is to look at not just ROI, but also ROC and betting bank growth when judging a laying tipster.


The Leagues Jon Makes A Profit On

Approximately 80% of the tips that Jon advises via Football Lay Profits are on what we term the ‘Major European Leagues’ which includes:

  • English Premier League
  • English Championship
  • German Bundesliga
  • French Ligue 1
  • Italian Serie A
  • Portugal Primiera Liga
  • Spanish La Liga

Therefore the majority of tips you will receive will be for games taking part in these popular leagues, ensuring that there is plenty of money trading on the exchanges for you to place your lays.

To add to the profits from these Major European Leagues, a further 20% of the tips advised will come from what we term the ‘Secondary Leagues’, which include:

  • Belgium Juliper League (1st division)
  • Italian Serie B (2nd division)
  • Dutch Eredivisie (1st division)
  • Scottish Premiership (1st division)
  • Spanish Segunda (2nd division)
  • Turkey Superliga (1st division)

Although I term these ‘Secondary Leagues’ they still feature major teams, with plenty of money traded in these markets on the exchanges.


Why The Odds Quoted Are Fair And Beatable

Prior to launching the Football Lay Profits service, I also commissioned a study into the odds availability and movement of the lays that Jon advised.

All the lays supplied by Jon were based on the Betfair prices available in the lay market at 8am each morning.

SBC’s study tracked the advised odds Jon put forward on 99 lays to gauge how they compared both immediately after receipt and after 15 minutes elapsed.

I compared the prices available on Betfair, Smarkets and Matchbook and here is what I found:

  • If placing each lay immediately at the best lay odds available, you could actually IMPROVE your ROI by 1.49%
  • If placing each lay 15 minutes after it had been advised, you could also IMPROVE your ROI by exactly 1%

Proving to both Jon and I that these odds were not only accurate, but through the simple act of placing your bet on the exchange with either better odds or lower commission, you could improve the profits claimed.

Both Jon and I therefore highly recommend those of you that do join Football Lay Profits, make sure you have an account with Smarkets, Matchbook and Betfair.


About Football Expert, Jon Roberts

The Football Lay Profits service is based on the expert advice from from football betting guru – Jon Roberts.

JR Headshot Crop bw

Jon is the brains behind SBC’s popular AH Edge service, which since launch in August 2016 has made a fine profit betting in the extremely competitive Asian Handicap markets.

During its debut ‘live’ season in 2016/17 the AH Edge service made a profit of 28.3 points from 494 bets – all at a ROI of 5.7%.

In the 3 seasons prior to 2016/17, it also had a track record of 113 points profit from 1315 bets – at a ROI of 8.59%.

Given the competitive nature of the Asian Handicap markets, its fair to say that many a high-powered football syndicate would kill for these kind of profit figures.


The Nuts And Bolts Of The Service

Jon Roberts prides himself in running an easy to follow, functional and practical service so that as a subscriber to Football Lay Profits, you can get your bets on with the minimum of fuss.

Here is how the service works:

Set Time Windows: All tips are sent daily at 8am UK time so you always know when the next advice is coming. Expect the majority of advice to fall on weekends and when fixtures are taking place.

Number of Bets: You can expect an average of 60 to 70 lays per month, although these are weighted towards Saturdays and Sundays when the majority of fixtures take place.

Staking: All lays are advised with a level staking plan of 1 point and a 200 point betting bank is advised.

Bookmakers: All lays are advised at Betfair prices available at 8am UK time. I recommend checking Smarkets, Betdaq, Matchbook and Betfair for the best priced lays.


Your 30-day Risk-Free Trial

Getting the very best value is essential to winning money when you’re betting like a professional and this same ethos has been applied to the offer I can give you today.

You can get your name down for either the monthly or the 6 months subscription options, where your first 30 days are covered by a no-nonsense Money-Back-Guarantee.

Offering you tremendous value and loaded in your favour in terms of your subscription.

You can personally test out the FLP service yourself for 30 days knowing that I’ll very happily give you a FULL REFUND of your subscription for whatever reason at all, should you decide its not right for you.

Membership Options

To start your Football Lay Profits subscription, simply choose your membership option from the links below.

Both memberships come with the 30 day money back guarantee as outlined above.

Monthly recurring membership at £47 per month (paypal only).

OPTION 2 – Best Value
6 months membership for only £219. Join long-term for the equivalent of less than £37 a month.


Best Regards,
Pete Ling
Founder, Secret Betting Club