Revealed: How Much We Made Betting Last Year (Free Report)

To help showcase how easy it can be to make money betting with tipsters, I have today released a special report outlining the betting profits made by SBC writer, Rowan Day.

Inside this FREE report, you can read all about Rowan’s tipster portfolio and exactly how much he has made following 10 tipsters over the past 12 months.

The good news is that it’s been another profitable year for him….Providing yet more evidence (were it needed) that money can be made with the right tipster portfolio.

Click the link below now to read his latest report on the profits he is making.

   DOWNLOAD ROWAN’S BET DIARY REPORT PDF   

And The Profits Keep Coming In May….

Rowan’s report contains his profit figures between May 2017 and April 2018, yet during this most recent month (May 2018) he has made another huge return.

This was thanks to 4 winners on one day – the 21st May which he combined into a series of doubles, trebles and a 4-way accumulator. His return from the one service (the Fake Mug Bets Club) that recommended these 4 tips alone for May stands at 315 points profit (Yes, 315 points profit – you read that right!)

You can read about this unique performance and a fantastic May 2018 via this latest Bet Diary post.

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164.40% Betting Bank Growth Since April 2015

Rowan’s simple and easy to follow tipster portfolio has been reaping strong dividends ever since he first began writing about it on the Bet Diary in April 2015.

Since then, from this low-maintenance set of tipsters, he has made a total of 164.40% Betting Bank Growth and accumulated some excellent profits along the way.

The 164.40% figure is of great interest as it indicates just how a betting bank will have grown in relation to these profits.

If for example, Rowan began with £5,000 in April 2015, then 164.40% growth would have made him a £8,220 profit by the end of April 2018.

Not bad for placing just a handful of bets each day. Yet the profits could be far better…

Here are a few more examples of how the 164.40% figure would have helped with different starting points:

£15,000 Starting Bank in April 2015: Profit of £24,660.00

£25,000 Starting Bank in April 2015: Profit of £41,110.00

£50,000 Starting Bank in April 2015: Profit of £82,200.00

So whatever size bank you start with, there is an exceptional return available to you.

It doesn’t matter about your background, experience or thoughts on tipsters – we know that here at the Secret Betting Club, our reports and reviews can make a difference to your betting bottom-line.

Helping you towards the goal of making money betting with tipsters.

Read More Via The Bet Diary

If you want to read more from Rowan, then for the past 3 years, he has been writing a free betting blog called the ‘Bet Diary‘ for the Secret Betting Club, through which he has outlined the ongoing profit (and occasional losses) the tipsters he follows have made.

Rowan follows just a handful of tipsters, which are a mixture of horse racing and football tipsters that suit him and his commitments.

It’s just one, very useful example of how with the right information you can beat the bookies (or exchanges) long-term.

Updated regularly, check out the Bet Diary for the latest from Rowan.

   DOWNLOAD ROWAN’S BET DIARY REPORT PDF   

How To Copy Or Even Improve On Rowan’s Profits

If you are keen to emulate Rowan (or even to simply copy his approach!) then you might like to consider a Secret Betting Club membership.

We provide you with all the information, both theoretical and practical, to help you make the most of betting for profit using professional tipsters.

Through access to the Secret Betting Club you can read all of our reports and magazines on the best tipsters for you to follow.

As an SBC member you can also access the Bet Diary Pro – featuring a full listing of each tipster within Rowan’s portfolio. This information is available in full to Secret Betting Club members.

Best of all – you can sign-up now for either a Gold or Platinum subscription and enjoy a 90-day risk free membership. So if you find our service not to your liking (we don’t imagine you will!) then you can get your money back, no questions asked.

Sign-up now and get started with instant access to our service.

See you on the inside.

Peter Ling
SBC Editor

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Why so many football punters suffered ‘away day’ blues last season. 2017/18’s strange stats

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Whilst the 2017/18 football season in England will be remembered for many things – Man City’s 100 points, Wolves domination of the Championship and of course, little Accrington Stanley taking the League 2 title, for those of us that enjoy betting on the beautiful game, it will be remembered for some very different reasons.

Primarily this is down to some strange statistical quirks we saw throughout the top 4 English Leagues during the 2017/18 season. Stats that can teach us plenty about variance, luck and most of all – the patience needed to make a profit football betting.

Patience for many can be a dirty word when betting – especially from those punters not used to handling losing runs (I understand this – they can be tough!) but the reality is it’s something we all most get to grips with if we ever want to make our betting really pay.

It’s easy when you are winning but you find out the most about yourself and your betting when in a bad patch. After all – even the best punters are not immune to having a bad football season as pro punter Rory Campbell admits to in part 1 of these excellent videos.

So, in today’s email I want to showcase with you some strange stats for the English season in 2017/18, why ‘underdog’ backers suffered a huge drop AND just how you could have made a huge profit blind backing away teams.

(Note – all stats are based on the best odds available on the day of each game and at 10 point level stakes. It also runs up to the end of April – I have been unable to get stats on the last set of fixtures in the 3 lower leagues and last 2 fixtures in the Premier League as yet.)

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Why Football Betting Last Season (in England) Was So Strange

One of the biggest statistical quirks witnessed during the 2017/18 season for the top 4 English leagues was the form of what I term ‘underdogs’ away from home – those teams priced at 7/4 and above.

This is a particularly important trend as a lot of pro punters and tipsters regularly focus on value away from home, especially at the bigger prices (so 7/4 and above). Therefore, the form of these teams is vital, yet in 2017/18 we saw a major drop in the number of ‘underdog’ away wins.

To set the scene, for the 10 years prior to the 2017/18 season, below I have listed the average performance of away teams priced at 7/4 and over (if blindly backing all away teams at these odds). As with all the stats in this article, all bets are calculated to 10 point level stakes to win.

Away Teams 7/4 & Over 10 Season Total Loss: -3162 points, ROI -2.1%, 24.9% strike rate

Over an average season, we can reasonably expect to post a 316 point loss at -2.1% ROI and to hit a 24.9% strike-rate.

With only a -2.1% ROI to overcome, it’s easy to see why this is an area of intense focus, because with the right strategy, a profit is there to be made by filtering out unprofitable away underdogs.

Any strategy is always vulnerable to short-term fluctuations (Yes, I will call a season short-term as it’s not a huge data sample) and 2017/18 was a case in point. This is because backing away underdogs during the 2017/18 season generated the following figures:

Away Teams 7/4 & Over 2017/18 Season Total Loss: -1270 pts, ROI -9.2%, 23.2% strike rate

In short, the average points lost rose by 954 points, the ROI dropped 7.1% and the strike-rate by 1.7%.

Whilst a -2.1% ROI might be overcome, it’s very difficult to turn around a -9.2% ROI into profit if backing away teams 7/4 and over.

There were also clear fluctuations across each of the 4 English leagues as follows for these bets 7/4 and over:

Premier League: -370pts , ROI -14.9%, 17.7% strike rate

Championship: -294pts, ROI -7.7%, 24% strike rate

League One: -121pts, ROI -3.2%, 25.4% strike rate

League Two: -485pts, ROI -13.2%, 23.6% strike rate

League 2 was particularly bad with a -13.2% ROI and to put its specific stats in context, the worst season prior to 17/18 for League 2 was 14/15 with -152 points and -3.6% ROI.

When Backing Away Teams Has Been Profitable

To further back up what a strange season 2017/18 was, those of you blindly backing all away teams under 7/4 will conversely have made a fine profit.

That is because if backing all away teams to win at odds under 2.75 (staking 10 points on each bet) in the Premier League , Championship, League One and Two you would have made a profit of 471 points at 8.5% ROI and hit a 48.9% strike-rate.

It’s not very often than you can blindly back favourites away from home in all those leagues and get a nice profit, yet that is exactly what happened in 17/18.

This trend gets stronger if we drop the Premier League and concentrate on the 3 lower leagues.The profit rises to 531 points and the ROI goes up to 11.7%!

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What Can We Do About This?

So with all the strange patterns seen in the 2017/18 season, what are we to do as punters?

The first thing when we see trends like this is to ask if anything has changed to influence a lower strike-rate of winners away from home.

Are away teams less prepared, dealing with longer-travel times or banned from taking away supporters with them for example?

The answer to all of these questions is no. To my mind there is no actual logical reason why all of a sudden, away teams at bigger prices are under-performing.

The reason lies with what is termed Variance, which is something we see over relatively small samples of data.

Variance in its most simple terms is the difference from one data set to the mean. For example, if comparing what we made in one season during 2017/18 to what has been achieved over the past 10 seasons as a whole.

…And when comparing the 17/18 data set from the 10 year average we see plenty of variance at play.

One key reason for this is that football games are in the main tight affairs decided by 1 goal. 1-0 is the most common scoreline historically and even in League 2 this season, 67.31% of all games were decided by 1 goal or less.

The margin for error is therefore very slim and it’s easy to see weird trends like this over a small sample size such as one season.

It’s Your Time In The Game, Not Timing That Matters Most

So there you have it, some strange stats from the 2017/18 season and plenty of food for us football punters.

Ultimately, we can expect to realistically see these away trends change in time and no doubt there will be a season soon when we see the opposite apply – A higher proportion of away winners over 7/4 and a lower number under 7/4.

When exactly this will take place is anyone’s guess (unless you have the ability to predict the future) so we must be patient to wait it out until it does.

As one punting pro put it to me lately – it’s not the timing of when you start betting, but your time in betting that matters most.

Because as long as you have a valid long-term method, you might be unlucky based on when you start and the early results but long-term it will all even out in your favour.

As long as you have the patience to STAY IN and ride out quirky stats like seen above.

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Why We Recommend Tipsters With Long-Term Records Only

We apply this long-term logic to the tipsters we review and recommend, preferring to judge tipsters over a deep set of stats, rather than a few months here and there.

Any tipster can pick up a few winners by chance over a few weeks or even months, yet it’s only when they have a definitive edge long-term that we can rely on them to make us money.

It’s why the average length of time a SBC Hall of Fame rated tipster has been going for is over 4 years, because these are the tipsters that have proven themselves profitable long-term.

After all, were we to judge a tipster over a shorter period of time, we might find ourselves recommending tipsters who have an edge simple due to luck, rather than skill.

A football tipster that made a profit by backing away teams under 7/4 last season would be a prime example. Do they have a real edge or were they just lucky given the higher than average proportion of winners at these odds last season? Ultimately, only time will really tell on that front.

So, if you are after long-term, sensible advice on the best tipsters with proven records making money betting, do consider a Secret Betting Club membership.

You can get started instantly with a 90 day anytime money back guarantee to boot.

Sign-up To The Secret Betting Club

Best Regards,

Peter Ling
Secret Betting Club Owner/Founder

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6 Tips For Following Racing Tipsters On Betting Exchanges

It is common knowledge these days that if making money betting on horse racing, you will at some point encounter difficulty with either your stakes being restricted or your bookmaker account being closed.

There is hope that this may change in the future with the discussions surrounding a minimum bet law, which are certainly gaining traction in 2018.

Yet until such a time as bookies either agree or are compelled to lay all punters a decent bet, one of the most popular places to bet without issue are the betting exchanges.

So, to help you understand more on how to maximise this, I have put together this updated guide featuring 6 tips for following racing tipsters on betting exchanges…

1) UNDERSTAND WHEN MONEY HITS THE RACING EXCHANGE MARKETS

As an exchange-only racing punter, it’s important to understand that the vast majority of money only starts to flow into most racing markets approximately 10 to 15 minutes before the off.

(I say most as there are some obvious exceptions such as at Cheltenham or other big race meetings, which will see larger sums traded earlier)

To showcase this, compare the amount of money traded on Betfair for each of these 5 races that took place on a pretty standard Monday afternoon’s racing.

I simply noted down the amount of money traded at 3 time points: 21 minutes, 11 minutes and 1 minute before the off for each of the 5 races, which you can see below:

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Without exception, the most trading took place in the 11 minutes before each race started.

Take the 4.30pm race as one example – at 4.19pm, there was £60,925 traded yet come 4.29pm, this had jumped to £495,057.

Within 10 minutes an extra £434,132 had been traded – 87% of the entire market!

The knock-on effect of this is two-fold.

Firstly, it’s an understanding that most of the trading takes place during this time and when your exchange bet is most likely to be matched.

Secondly, it’s the knowledge that prior to the final 10 minutes, it is harder to get your racing bet accepted, especially if it’s based on advice coming from a popular tipster.

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2) CONSIDER BETFAIR SP TIPSTERS

One of the simplest angles to make a profit on the exchanges is by following tipsters that make a profit at Betfair SP (after commission of course!).

They offer the easiest, most simple approach as once a tip comes in – you simply place the bet, stick in your stake at Betfair and walk away.

Although the number of profitable Betfair SP tipsters is growing, it’s a fairly small pool to choose from currently.

One profitable Betfair SP tipster I rate highly is the free ‘place laying’ tipster providing their advice for free to SBC members currently. The tipster is called ‘The Accountant’.

Simply put, he recommends you lay their horses NOT to finish in the place money in any given race. That is not to finish in the first 2, 3 or 4 of a race depending on the number of runners.

Over the course of more than 800 lays and risking no more than 3% of your betting bank on any advised price lay, this tipster has grown a bank of £1000 to in excess of £2,500.

This is after 5% Betfair commission has been deducted from each profitable lay.

Providing one simple angle for those of you after a simple exchange tipster for you to follow.

3) DON’T BET IF THE VALUE HAS GONE

One of the most fundamentally important points to consider when betting is that of obtaining value.

All successful punting is based on the concept of value betting and the idea that the odds for any particular bet are priced in your favour.

Therefore, the odds you take on a bet really matter.

If you can get 5/1 on a horse that should be 4/1, then you have a strong value bet.

Yet if the same tipped up horse at 4/1 is only available at 3/1 – the opposite applies.

If you constantly are taking too short a price on a horse, you will lose money.

Which is why it’s important to ONLY bet if the value is still there.

Many good tipsters recognise this and put up minimum value odds to make you aware of where the value cut-off point actually lies. They recognise that a tip might see market support and if it does, you know where to draw the line.

If restricted to exchange betting, look out for this and stick to the minimum value thresholds – they are there for a reason and they will guide you as to the prices to take.

And whatever you do – never place a bet if the value has gone.

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4) RECOGNISE YOU WILL WIN SOME, LOSE SOME

Mindful of the need to take a value price, if exchange betting you must accept that sometimes you will miss out on a bet if the odds are too low.

Yet on the flipside, you might also get BETTER odds on other bets when the odds drift.

Whilst on occasions, you might miss out on a winning bet because you can’t get the right odds, on other occasions you will enjoy a bigger payout through this strategy.

If and when this happens, remember the logic behind it all and try to be as phlegmatic as possible.

All gamblers HATE missing out on winning bets, especially if they feel they should have been on it, yet they very rarely remember the times they missed out on a bet that lost.

My suggestion here is to consider keeping a record of each occasion you miss out on a bet (both winners and losers) or get a greater value price than you might have originally. Through this, you can track the ups and downs and see at a glance exactly how you have fared overall.

5) DON’T WORRY ABOUT DRIFTERS

Flowing on from this last point – don’t also get too bogged down by the idea that a ‘drifter’ (a horse whose odds get bigger as the race draws nearer) is no longer worth backing.

Racing pundits like to bang on about horses being weak or friendless in a market, yet the reality is they have no idea if this market move is significant or not. They are often just filling airtime.

If market support was so telling – everyone would simply lump on a horse at the first sign of it being backed in. Market support is no guarantee a horse is a ‘good thing’.

Unless there is clear evidence a horse has something wrong with it before a race, don’t be unperturbed by backing a ‘drifting’ bet.

Look at it instead as a chance to get better value. If you can get 10/1 about a tip advised as value at 6/1 earlier in the day – take it!

After all, unless the horse in question has a major problem – if a tipster you trust said that 6/1 is a value price, then 10/1 will represent a massive increase.

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6) CAN’T GET MATCHED STRAIGHT AWAY? PUT IN A REQUEST

If you can’t get on a bet earlier in the day at a value price, you might also like to consider putting in a request to get matched on the exchanges later on that day.

There are two ways you can do this – requesting a price pre-race and also in-play.

Pre-race betting is easy – you set the odds you want to take and put the request into the market to hopefully be matched. If come the start of the race it isn’t matched, the bet is cancelled.

Putting a bet in the in-play market is different as it ensures the bet will also remain available throughout the race as it takes place.

When doing this, it’s important to be aware that you will ALWAYS be matched in-play on any bet that loses the race BUT there is no guarantee you will be matched on a winner.

Therefore, you do have to approach in-play betting with caution and it is best when used in conjunction with watching a race live and an understanding of racing in general.

You also might only want to leave a bet to be matched in-play, when the odds pre-race are very close to those you wish to take OR perhaps risking only half stakes.

Equally if you have a good knowledge of racing, you might want to make judgements based on the competitiveness of each race, the merits of each horse (does it prefer setting the pace or being a backmarker) and the distance run.

MORE HELP EXCHANGE ONLY BETTING

I do hope over the course of this article, I have helped provide some answers to questions you might have about betting on the exchanges.

Here at the Secret Betting Club we have a burgeoning members section devoted to exchange-only betting.

Within this exchange section you can read our detailed reviews and analysis of a handful of profitable betting exchange-friendly tipsters.

Ideal for those of you either unable to bet with bookmakers or simply looking to bet on the exchanges as much as possible.

So, if you are you looking for a solution to help you turn a profit using the betting exchanges (or indeed the Asian football betting markets), you might like to consider a Secret Betting Club membership.

Join The Secret Betting Club.

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Everything You Need To Know About Automating Your Betting

The latest Secret Betting Club magazine (Issue 105 – released on the 10th May) is an automated betting special, focusing in 2 tipsters with betting bots that can place your bets for you.

Following the release of this special issue, several of you were in touch to ask more about automated betting, how it works and how betting bots can help you as a profitable punter.

So many that I thought it wise to provide a bit more information on automated betting and bots to help explain more in an easy to understand way.

Here then is a brief Q & A with everything you need to know about the topic…

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What is automated betting?

Automated betting is very simply the act of using ‘betting bots’ to place your bets for you.

And as you might imagine, our interest at SBC lies with those betting tipsters that you can follow on this automated basis. Tipsters that work with betting bots.

As it’s a growing area, there are now a number of tipster services available to follow with bots. You simply purchase access to the tipster and they grant you the ability to follow them ‘automated’ either through their own in-house or 3rd party bots.

It’s all done with permission of the tipster and bookmaker and is a legitimate option for punters these days.

Why are punters using betting bots? What are the advantages of them?

Well the most obvious reason is that it saves time – especially for those tipsters who might not advise bets during specific time windows or those who send over a large number of tips. Perhaps too many bets for you to realistically place.

The other advantage is that you can program your bot to only place bets under certain conditions – usually in relation to the odds.

For example – if you need to take odds of 1.75 on a bet, your betting bot can be instructed to keep checking the market to ensure that if at any point odds of 1.75 are available, your bet is matched.

Saving you the need to check the market constantly and observe the odds.

Tell me about the tipsters you have reviewed in SBC 105 and the bots you can use with them?

In SBC 105 we investigated 2 tipsters available to follow with 2 different betting bots.

Tipster 1 uses an external betting bot called Smartbet, which subscribers to Tipster 1 can follow for a small fee (they charge 0.25% of your stake)

Smartbet allows you to easily follow many different tipsters and it’s a very advanced bot which can scrape the emails a tipster sends you, pick out the tips and place them for you. We have tested Smartbet extensively as part of the reviews in SBC 105.

Tipster 2 is a little different in that the service itself provides their own in-house bot to follow the tips provided.

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How easy is it to do and setup?

Smartbet is a little bit more involved as it’s a program you need to download and ensure is running at all times.

Therefore, its recommended you use it in conjunction with a virtual PC – something Smartbet provide easy instructions on setting up. It’s not particularly complex and you just need to follow some straight-forward guides to get it working. Once it is setup that’s it, you don’t have to do anything other than monitor it and the bets being placed to see how you are performing.

The other in-house bot (from Tipster 2) is even simpler. You just enter your details including bookmaker account (all securely accessed by the tipster) and the bot is all setup. This takes just a few minutes and is astonishingly easy to do.

Can you customise how the bots work – for example the staking and odds?

Yes, this is the other appealing reason for using bots – customisation.

This includes the staking you wish to use, which you can adjust at anytime to suit your needs. It can be £2, £10, £100 or more.

The other appealing thing about these bots is that it lets you request how ‘close’ to the advised odds you are happy to take. This is especially important if a market moves before your bet gets matched.

For example, a ‘click’ difference of 10 would mean that if a bet is advised at 2.00, you are willing to take 1.90 (a 10 click difference).

You can customise what the click difference is as per your preferences.

Best of all both bots provide records of bets placed, which you can export or view to keep updated on your progress.

How much does it cost?

The costs for both bots are relatively low.

Smartbet charges you 0.25% of your stake to use, although as an SBC member you can benefit from 20 Euros credit once you open up a Smartbet account. Some tipsters charge an additional 0.25% stake to make up a total of 0.5% as a cost. Therefore, for every £100 you stake, there is a 50p charge.

If using the in-house tipster bot, they charge a simple 0.5% of your stake on each bet as a cost.

As part of our reviews in SBC105, we evaluated both tipsters and their profitability AFTER these costs were taken into account. Both remain viable solutions after costs.

What bookies can you place automatic bets with?

Both tipsters featured in SBC 105 only offer automated bet placement through access to Pinnacle Sports. Therefore, you need an account with them to use the automated options.

For those of you without access to Pinnacle, the good news is that we plan to review another automated tipster ahead of the 2018/19 football season, which uses Bet365.

No doubt as more and more bookies open up their API’s (which allows bots and the like to use them on an automated basis) we will see even more options in the future.

Can you follow the tipsters reviewed in SBC 105 without the automated option?

Yes, you can – this was an important element of both of these tipster reviews, that those of you who prefer or are unable to follow automated, can do so on a manual bet placement.

Do bookies not have a problem with automated betting?

No – most of them actively welcome automated betting options as it helps to increase their turnover and make their markets more efficient.

The only major exception to this is horse racing – there are no automated bet options for tipsters in this market, simply because it would be unfeasible given the way racing currently bookies work.

How you can find out more…

I do hope the above Q & A has helped to address some of the most common questions you might have on automated betting.

It’s nothing to be scared of and doesn’t require a technological genius to get working. These days all you need do is follow some simple instructions, click a few buttons and you can be up and running in no time.

You can read some detailed insight into 2 tipsters you can follow on an automated basis PLUS the bots that work with in SBC 105.

You can access this issue and the entire back catalogue of SBC MagazinesTipster Profits ReportsBest Tipster Guides & How I Make Money Betting Interviews the instant you join the Secret Betting Club.

There are 3 membership options available – Silver, Gold and Platinum to suit your betting needs and preferences plus you can also save £££ with our 2018 Discounted Membership Prices.

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Best regards,

Peter Ling
Secret Betting Club Editor

Automate your betting profits: The tipsters with ‘bots’ that place bets for you

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The Latest SBC Magazine (Issue 105) is out now and is an automated betting profits special,exploring both the tipsters and the bot technology that can help place bets for you.

Inside you can read reviews of 2 different tipsters with separate automatic bot options, how they work and the profits being made. You can also read a 3rd review focusing in a free racing expert with a 36% ROI tipping exclusively on Saturday’s big races.

Sign-up now to gain instant access to SBC 105 or read on for more details…

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Inside The Latest SBC Magazine

Here is a brief rundown of what you can find in SBC 105:

  • Reviewed: 2 Winning Tipsters With Manual & Automatic Bet Placement Options
    Through SBC 105, we explore in great detail 2 different, profitable sporting tipsters and how you can follow them both manually or by using automated bot solutions.Firstly, we examine both of the tipsters and their overall performance levels over the years in their respective sporting markets.Tipster 1 has made a 112 point profit at 7.9% ROI from over 1400 bets since 2015 working to a high-strike rate betting approach (55.9% of all bets have won)

    Tipster 2 has made a 458 point profit at 6.2% ROI from over 3600 bets since 2014 from his equally high strike-rate method (54.3% of all bets have won)

  • Examined: Betting Bot Technology & How It Works
    To explore the growing trend of automatic bet placement, for both of the tipsters above, we explore the 2 different bot options available to subscribers of either service.This includes analysis of how they work, how to set it up, their costs (which in both cases are feasible) and just how the bets placed by the bots compare to those advised.Providing everything you need to know to get started with either of these betting bots and to automate your betting profits.
  • 3rd Review: The Free Racing Tipster With A 36% ROI
    Our third and final review focuses on a traditional racing tipster who have provided all their advice for free since 2014, during which time they have accrued an enviable record.Hitting a 36% ROI from free tips that run in the big Saturday feature handicap races only – its a ideal option for those of you on a budget!

How To Get Your Copy (& The Entire Back Catalogue)

You can access your own copy of SBC 105 and our entire back catalogue of magazines the instant you join the Secret Betting Club.

This includes every single tipster review we have ever written (there are literally hundreds available!) and all of the Hall of Fame Tipsters we recommend to make you money betting.

You can also enjoy significant discounts on the cost of joining many of these tipsters via our unique Tipster Discounts exclusively available to SBC members only!

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Save Up To £45 & Enjoy The 90 Day Money Back Guarantee

Best of all, by joining today, you can also save up to £45 on the cost of a Secret Betting Club membershipThis is because we have slashed our prices for 2018.

All of which comes with a 90 day money back guarantee – so you can sign-up totally risk-free, with everything to gain and nothing to lose.

We offer the 90 day money back guarantee as we are 100% confident that we can help you and your betting. This is based on our 11 years experience helping countless punters like you transform their betting.

Best regards,

Peter Ling
Secret Betting Club Editor

Black Type: An important update on this popular bookmaker and their £500 lay guarantee

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Back in November 2016, SBC penned a report on a new bookmaker on the scene, Black Type and in today’s email I have an important update to share on their service as a follow-up to that.

Black Type began life back in August 2016, and immediately drew lots of interest with many intrigued by their straight talking and guarantee to lay all punters to lose up to £500 on any bet, even if they were regular winners.

To discover more, I interviewed Black Type and published this alongside SBC’s investigation into the odds they offered in a special Black Type report in November 2016

Since that original report, several things have changed in terms of Black Type’s approach and I thought it prudent to update you all on the current situation to bring you up to speed.

Some subtle and indeed some less-subtle changes have raised a few concerns and whilst for my money, they still represent a better option that many of their competitors, I felt it was important to clarify exactly what is on offer from Black Type these days as I understand it.

To Black Type’s credit as well, they have also replied to the points raised through this article, details of which can be found further on.

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Black Type’s Initial £500 Lay Guarantee

The main headline grabber for Black Type upon launch from SBC’s perspective, was their guarantee to lay all punters up to £500 to win, including their acceptance of bets from winning punters.

This was the kind of offer many of us had long hoped to see and Black Type seemed a welcome addition to the bookmaking ranks.

It was made clear through the interview that this £500 guarantee was open to all aside from obvious arbers or those using bots or automated methods to scrape a few quid ‘gaming’ the system. Those abusing it in this way would be spotted and banned, whilst those trying to get genuine bets on would be accommodated, even if winners.

Black Type backed their traders to ultimately use their skill to build a book and make a profit as they made clear in the original interview:

“With more and more punters wanting to take our prices, punters need to be quick and our traders need to be agile to manage our liabilities effectively by ‘old school bookmaking’. If we take a bet from a winning punter we are confident our traders will use the ‘mark’ to position themselves in the market where they will take money on other selections and build a book.We are backing our traders to set the correct odds for the right events that will attract punters through the door and effectively betting that they’ll still make a decent profit margin at the end of the month.“

 

Perhaps best of all was their statement inviting those punters trying following popular tipsters to try getting on. Here is what they told me in the original 2016 interview:

“Punters who like to follow a certain tipster, like Hugh Taylor, Pricewise or those the Secret Betting Club recommends will not be penalized. They just have to accept that others will be after ‘popular prices’ too so they will need to be quick to get the best prices and also be prepared to take a lower price if they miss out. Unlike other bookmakers, their potential winnings on tipster selections will not be restricted. Our bet to win guarantees will still apply and they will still be able to have a bet to win at least £500.”

 

What Has Changed Since Then

As you can imagine these statements were welcomed by many operating at the sharp end of the betting market as Black Type looked to carve out their niche in the competitive bookmaking world.

In more recent times though, it’s become clear that there have been some notable changes to these original policies, which this article is intended to address.

The first and most obvious change is the removal of the guarantee to lay to lose £500 on any bet. This is no longer listed on the Black Type website and has quietly been dropped.

I have also had communication with around a dozen or so punters, some SBC members, some not, who have experienced issues with their Black Type accounts, including that of stake restrictions.

Some punters have had all promotional offers removed from their accounts, whilst others were told that their following of popular tipping lines would not be accommodated and restrictions in the region of max winnings of £50 to £100 or £200 applied. Still they were able to get on, yet clearly this went against the original statements on the guarantee.

Almost all contacting me complained about the customer service replies they received as well – a situation that frustrated them further.

Here are a few of the comments received that illustrate some of the problems these punters have had:

“I had a 13/2 winner on Saturday for £30 each way, which had an SP of 10/1 SP. I tried to put £30 ew on yesterday and they limited me to £12.37. I’ve not even won any money from them”

——

“In their 2016 interview, they [Black Type] stated they wouldn’t restrict anyone was who playing fair. And in their terms and conditions they said they’d give people warning etc.

Without warning, they restricted me to pennies. They said that I did too much Hugh Taylor – I also did a couple of other paid-for tipsters too, and some of my own Scottish football bets.

I was polite but stated they quite clearly said it was fine to bet tipsters in their interview with you – they actually explicitly mentioned Hugh Taylor themselves and said people were welcome to try him. I said they had to review this as they were telling media one thing then doing the opposite to their customers. They eventually agreed to let me bet-to-win £100 (rather than £500), or £200 on popular races.

——

I contacted Black Type earlier as I have noticed a few of my bets not getting matched recently.

They responded by informing me that my account has now been restricted to £250 for horse racing. I obviously replied reminding them of their own marketing message of ‘never restricting winning accounts’ to which they replied that they thought £250 was still fair!”

———————-

After being restricted to £28 on a 7/4 bet I was told that:

Your continuing plays on tipping lines will not be tolerated. We are here to offer a fair service and not to appease punters who are looking to exploit the service to their own gain, by consistently following in tipping lines.”

—–

“They’d lay me to lose very small amounts but while knocking back my bets they would cut the price. I’m a member of a good tipster service, but would never put the full amount advised on with just one bookie.

It was very surprising and disappointing as I remember reading that they wouldn’t restrict anyone and that the onus was on their traders to get the odds right”

Black Type’s Response

When the first of these messages started to come through late in 2017, I approached Black Type to ask if they could help address these queries and clarify what their position now was.

At this point they agreed to a detailed, updated interview, which would tackle some of these questions on restrictions, their lay guarantee and so on, in an effort to get the latest from them.

Sadly, despite numerous attempts and slipped deadlines, I was unable to get the promised detailed replies to these questions. Whether this was down to a lack of time or appetite to tackle this issue, it’s hard to say but I felt 6 months was long enough to wait for some definitive answers. It was high time for an update on this topic.

Hence why I put together this article and in the interests of fairness, I shared it in advance of publication with Black Type to see if they wished to post a reply.

To their credit they did and shared the following statement with me from their Head of Media and Communication, David Preece:

“Black Type was launched in late August 2016 to service a clear gap in the UK market with an odds focussed and customer friendly approach. Black Type’s goal was to prove that it was possible to build a brand by investing in a bespoke price driven strategy without the expensive and one off marketing campaigns employed by the majority of existing and new market entrants, a lot of whom are now, more so than ever, over reliant on commoditized price feeds and managed services.

Black Type’s ethos remains to offer good prices, fair limits and varied betting opportunities to customers via an easy to use interface. Black Type currently provides horse racing, greyhounds, football and sports (pre-match and in-play) casino and virtual betting via website, mobile / tablet and a native IOS and a soon to be launched Android app to UK customers only.

When Black Type launched there was a misconception that we were a niche horse racing brand but it was always the intention to develop a full sportsbook which adopted the same principles to the racing of offering Black Type (‘stand out’) prices. Anyone who has observed our prices on Oddschecker over the past year across a variety of sports including football, cricket, snooker, darts and boxing will see we have been true to our word, regularly betting to far more competitive margins than industry standard.

With a growing customer base of regular, satisfied customers 2017-18 has proven to be a transformational year for Black Type as we have moved out of the ‘start-up phase’ and recently completed a round of investment to allow us to consolidate our position as the UK’s leading price focussed bookmaker.

Black Type attracted a lot of attention for initially offering a ‘bet to win’ guarantees but like any business we have evolved over time. The main brand message is now all about Black Type always offering value which will be actively promoting this summer on social media and via sponsorship of Ripon racecourse for the 2018 season. The bet to win guarantee was in place for well over a year and many of our customers, including ‘winning accounts’ still enjoy this concession and are laid bets to win far in excess of the £500. Indeed, we would be confident that Black Type compare very favourably within the industry when it comes to laying bets in size.

Yes, some customers did have the concession removed and have restrictions placed on their account which was largely down to the nature of their betting patterns and attempts to ‘exploit the system’. In the vast majority of cases they were contacted by members of our trading team who observe bets in ‘real time’ and advised that their account was under scrutiny and should they choose to offer more genuine business they would not have restrictions imposed. At other bookmakers, accounts would have been automatically closed or severely restricted without any communication and as you can see from some of the responses you have quoted, we do still try to allow customers to get what we deem a fair bet.

Our stance on ‘arbers’ was clear from the outset and those who exclusively use the exchanges to pick their bets can not really complain if they are not laid bets to the same size as someone who makes independent selections. It is a similar story with those who exclusively follow tipsters or look to take advantage of promotional offers. Their patterns are obvious and it very apparent they have no intention of providing genuine business.

Again, followers of tipsters were contacted by our team and advised how they could operate their accounts to fair limits. It really is a case of if the customer ‘plays fair with us we will be fair with them’ and consequently those who decided that a Black Type account was worth having are still able to follow tipsters like Hugh Taylor and Pricewise alongside backing the selections they have picked themselves.

To conclude and clarify Black Type’s business model is more like an ‘old school’ bookmaker and we are committed to offering market leading prices, wherever it is feasible, and laying a bet on high profile events to differentiate from industry standard pricing and over restrictive customer management. Black Type regularly reward loyal customers and have successfully introduced a Free Bet Club, and other promotions including Acca Cash Bonus, over the past 12 months where customers earn weekly free bets and bonuses.

The World Cup will headline a great summer of sport supported by the major racing festivals at Epsom, Royal Ascot, Newmarket, Glorious Goodwood and York so customers wanting to enjoy a premium service, where they will consistently get the best prices on front end market selections, are more than welcome to judge Black Type on their own individual experiences and are reminded Black Type will always be synonymous with value.”

What Their Reply Tells Us

So, there we have it – confirmation as to what has changed at Black Type and the latest on their policies as per winning accounts and what might happen to those of you who follow tipsters. The lay guarantee has been removed as part of the evolution of their business.

It’s certainly useful to have this update and my thanks to go to Black Type for being fair-minded enough to provide a reply and to tackle what are difficult questions for a bookmaker. Most firms wouldn’t even acknowledge such questions on this topic, let alone reply to them in detail so a lot of credit is due their way for caring enough to respond.

Whilst SBC doesn’t advocate arbing or matched betting abuse (nor following tipsters with ridiculous odds movement like Hugh Taylor or Pricewise) so understand the Black Type stance here – one point I would question is the usage of the term ‘genuine business’ and what exactly this means for those following ‘other’ less well known tipsters or strategies.

If you are following a tipster as part of your betting strategy, or choosing to bet with Black Type because they are offering the best odds in a specific market, does this somehow make your business less genuine?

After all, should a bookmaker adopting such an ‘old school’ trading method not simply adjust their books and liabilities based on inputs like this from shrewd accounts?

Perhaps this is too simplistic a view in today’s complex bookmaking world but its one many punters will have.

I don’t like the term ‘genuine business’ as it’s regularly used by other bookies as a way of describing punters that don’t win money (and conversely winning punters are termed ‘non genuine business’) and whilst Black Type do regularly accept bets from winning accounts, it does leave a bit of a grey area as to what exactly will be determined ‘genuine business’ or otherwise.

Certainly, those of you following certain tipsters or strategies that might see you backing well supported horses, should be aware of the possible issues at play here. You could have your stakes limited and/or concessions removed, although admittedly the number of customers complaining to me about this is a small minority thus far.

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In Summary – Still Recommended But Be Mindful Of These Issues

Whilst a fair bit has changed since the first interview, for my money, Black Type are still much better than most, if not all other ‘major’ bookmakers – the likes you will find offering odds to customers via sites like Oddschecker.

Yes, there have been around a dozen or so issues that have been raised directly with me over time, and these do need addressing.

They however, do need putting in context to the number of punters using their service, the majority it seems have no known, major issues.

The restrictions imposed have reduced the amount that can be won to sums like £50 or £100 (so they can still get on if they wish) and unlike other bookies, they have not to my knowledge closed accounts.

Share Your Comments

As I wrap up this update, it’s important to note that SBC has no link or financial interest with Black Type – this article is solely to update you on the changes with this bookie since our first feature on them.

As ever my goal is simply to help educate and provide informed facts on all bookmakers and exchanges with the central goal of helping you make money betting.

Whilst I appreciate the difficult job bookmakers face, my interest lies not with them but with you the punter and SBC will always put your needs first.

Therefore, I hope this article has helped to bring you all up to speed on the latest as per their offering as an update to the original November 2016 SBC Black Type report.

If you have any comments you wish to raise with me on Black Type (good or bad), please do feel free to contact me via pete@secretbettingclub.com with them.

For those of you after more on bookmakers, I do also recommend the Top 100 Bookies website which ranks them based on ratings received. Although it doesn’t at this time include Black Type, you can see the best and worst firms to consider betting with and its a useful resource.

Best regards

Peter Ling
Secret Betting Club Editor

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See you on the inside

Best Regards,

Peter Ling
Secret Betting Club Editor