Exploring Bookmakers (Major and Independent) & Bet Brokers

Winning with soft bookmakers, adapting to use ‘advanced’ profitable betting tools, beating exchanges and making an edge with sharp bookmakers.

To guide you through every stage of your betting journey, here at the Smart Betting Club we have spent a lot of time in 2023 building up extra resources to help our members thrive.

As part of this, our latest unique feature is a deep dive into Bet Brokers, outlets that provide access to some of the world’s leading sharp books, such as Pinnacle, that don’t close down winners and actually welcome them.

This new guide to Bet Brokers is available now in the SBC members area and explains how they work, the pros and cons of using them and interviews with 2 Bet Brokers themselves.

All you need, whatever stage you are at!

Our recent 5 Stages of Profitable Bettingpodcast covered a lot of ground on the journeys each punter goes through.

In it we discussed the challenges of becoming successful and then growing a bank over time.

To accompany this, I thought that I would let you know about some of the other new content that is only available to SBC Members:

  • Detailed profiles of both major and independent bookmakers – what they offer, how they are related, how they react to winning bettors and ‘intelligence’ from the SBC community
  • Our 5 Stages of Profitable Betting resource with (more) detailed analysis of what to do during your betting journey and the services that can help you
  • An Exchange and Sharp Bookmaker tipster section for members who cannot bet with soft bookmakers; dozens of services are profiled in detail!
  • The aforementioned brand new guide to Bet Brokers, where we introduce two reputable operators in the market and provide a checklist for subscribers, wherever they are around the world

Alongside this, all of our SBC Tipster Reviews have analysis of performance with bookmakers, the live exchange markets and by metrics such as Betfair SP, providing every member with all of the information to follow tipsters profitably (whether they have bookmaker accounts available or not!).

You can get instant access to all of these resources by signing up for a SBC Membership. You can do that here.

If you would like to know more about how we can help you make money from your betting, this page has plenty of information!

A UK Gambling Review Special Podcast With Pro Punter, Neil Channing

The latest episode of the Smart Betting Club podcast is out now and its a UK Gambling Review special with pro punter, Neil Channing.

Neil is one of the foremost minds on this topic and as he explains in the podcast, there has been a lot on the coming law changes from the perspective of those anti-gambling and the big bookmaking companies who have caused this mess, but very little on its impact on the vast majority of us who enjoy betting sensibly and with the aspiration of turning a profit.

This podcast is an attempt to tackle it on behalf of those of us who enjoy betting and to inform you on the situation as it stands and how to raise awareness and take action.

You can listen to this episode now via Apple / Spotify / Google and all other major podcast directories (search Smart Betting Club)

RESOURCES AND INFORMATION

Past experiences have shown that by grouping together on an important topic we can have an impact and once again its time to take action.

For example – the number of bettors who took part in the Gambling Commission’s consultation on what needs to change back in early 2021 seemed to surprise them and was something of a ‘win’ for punters.

Now its the turn of those in power to listen to us and this is why both Neil and SBC recommend those of you who live in the UK write to your MP to highlight these issues.

Neil has penned a few excellent articles on this topic including a template letter/email to send to your MP, which you can find at this link:
https://www.bettingemporium.com/pages/view/gambling-review

For more background and information on this topic, you can explore more in this additional podcast and article from November 2021.

As ever your feedback on this and other episodes is always welcome and if you enjoy the Smart Betting Club podcast – be sure to leave a positive review!

WHY THIS MATTERS & WHY SBC CARE

The ongoing debate on the law changes matter as if stringent deposit limits are brought in – this will only serve to send punters into the black market to bet.

Equally if the same bookmakers who created this mess are allowed to dictate how they monitor customers further, then the problems of an unfair, unbalanced betting market are not going to go away.

SBC care about this topic and ensuring punters get a better deal as we are one of the very few, truly bookmaker-independent voices in the betting space.

We rely on the funding of our members in the form of subscription fees and therefore take nothing in advertising revenue from bookmakers, unlike so many betting media outlets and journalists, who are directly or indirectly on their payroll.

We also believe that the gambling review should explore other important topics including bookmakers delaying or refusing withdrawals and abuse of the ID/security checks situation when dealing with customers they don’t like (i.e. winners). Expect to hear more from us on these points very soon!

Betting Clever Podcast & Video – Tom Brownlee joins to talk football betting & more

At SBC we’re all about betting clever.

Our brand new podcast series is based on that ethos and it aims to bring you the very best winning betting content from real-life professionals making a living in the industry.

The 2nd episode in this series is out now and features special guest and professional bettor Tom Brownlee.

Tom is owner and founder of the advantage play site Bookie Bashing and is one of the sharpest minds in the professional betting space.

I get the chance to quiz Tom about some really interesting topics including…

  • How Tom bets on football to try and make a profitable edge.
  • The Bookie Bashing football coupon strategy that involves betting in bookmaker shops – this is a good one!
  • Withdrawal strategies – Tom provides some valuable insight into the minefield that is withdrawing your winnings from the bookies.

Tom, as always, is great value and I’m sure there’s plenty of content here that can help inspire your betting in some way. As well as listening to this podcast via all the usual channels, you can also watch Tom and I on YouTube for the first time!

 

 

 

Watch on YouTube

 

MustardBet – Interview with the new ‘winners welcome’ UK bookmaker

One of the biggest obstacles facing punters these days is the simple act of finding a regular place to get your bets on – specifically those firms that won’t penalise you for placing winning or ‘shrewd’ bets on a regular basis.

Which is why at SBC we have been looking at alternative options and a variety of up-and-coming bookmakers, betting exchanges & bet brokers who not only offer good odds, but actually accept bets from winning gamblers .

One such firm fitting this mould is MustardBet – who were 1 of the 6 firms we investigated in our recently published Betting Exchange, Bookmaker & Bet Broker Guide.

MustardBet are a fully regulated UK based firm who are using their own proprietary statistical models to offer competitive odds to all punters, including winners, on a variety of sports and markets.

Keen to carve out their own path and provide something unique, their in-built system works to low margins and updates odds extremely quickly, allowing shrewd and sharp punters like many SBC members to access a fully transparent betting system.

To help discover more on their service, MustardBet were good enough to answer some of my questions as part of an exclusive interview first published in the guide – an extract from which I have copied into today’s post.

More on MustardBet and 5 other ‘winners welcome’ firms can be found in the aforementioned guide, available only to Smart Betting Club members. Join the club today.

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SBC EXCHANGE, BOOKMAKER & BET BROKER GUIDE INTERVIEW:

MUSTARDBET

 

SBC: For those unfamiliar, can you outline a little bit about MustardBet, your origin and what you offer customers?

MustardBet: A cursory look at MustardBet reveals how different it is. It is a bookmaker built by punters for punters. It looks like no other, because we have built the platform ourselves, rather than opt for a white label. It has a greater granularity of pricing and smaller house margins. It always shows the stake available at a price, because it treats all customers equally and nobody is stake-factored. It only shows the markets which we know punters bet on, and deliberately does not force punters to wade through reams of markets which they never play.

Essentially, our proposition is to offer super competitive prices and a no-nonsense betting experience that’s built around speed of bet placement, tighter margins and an innovative UI.

What type of punter is MustardBet aimed at?

MustardBet is aimed at all customers, naturally. But we suspect that frequent players will appreciate the unique features of our platform most e.g. lower margins, instant re-betting of max amounts and transparency around market turnover.

What is your approach is to odds compilation and accepting bets from customers?

We seek to automate as much as we can. Odds compilation is done by proprietary statistical models and our automated market maker, which responds to customer activity. We do indeed welcome winners – their action assists us in offering what we think is an optimal price to all customers at all times.

What are the main sports you offer markets on and those which see the most volume? 

All sports will be offered, and we are working our way down from the most popular to the more niche. Football, tennis, baseball and golf are widely featured. Basketball, American football, rugby league, rugby union, and darts are nearly there and we are constantly looking to expand the offering.

Focusing on football – what leagues and competitions do you cover here?

The customer will find matches from most European leagues and cups, as well as major international competitions for club and country. A global coverage is imminent.

How do your football odds compare with those from the big Asian firms in the main markets such as 1X2, Over/Under and Asian Handicaps?

Our odds will always be different as they respond to the unique client base which we have. In terms of margin, we have set out to work to similar over-rounds to the best Asian facing firms, but our prices will only be similar by accident, rather than design.

How quickly do the odds or lines move in the football markets?

This is something we pride ourselves on. We’ve built the technology in such a way that our prices react incredibly quickly to game events and to every bet placed on that event by all customers across the sportsbook. It’s this speed, and transparency, that will help our customers react quicker.

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Do you offer in-play betting on football?

We do offer in-play betting on football, and, of course, it is in-play betting with a major difference. Unlike other sportsbooks who impose betting delays within their in-play products, MustardBet does not. Our ‘Dangerball’ feature means that as long as there is not an increased likelihood of an imminent goal or game changing event (e.g. red card), bets are struck without any delay at all. As a customer experience, it is dramatically better than what prevails today.

Aside from football and golf, which other sports and markets are popular?

With a summer of grand slams almost over, we’ve seen good uptake on our tennis markets. Darts and baseball are not far behind, and we have high hopes for basketball and American football.

Do you have any plans to expand into other sports in the future and if so, which ones?

We feel we have expertise in American sports such as MLS, MLB, NBA and NFL so we’ll be adding this to the site more regularly. Alongside Football Tennis and Golf – darts, cricket, rugby league and rugby union are all regulars on the site and it’s our intention to keep adding to this list. 

How does the MustardBet website work on mobile/tablet and is there an app available?

We have an Android and iOS app in the app stores, which both feature our innovative rotating betslip. Like our desktop product, we’re committed to continuous development of the mobile offering.

Are you on or do you plan to be featured on any major odds comparison websites such as Oddschecker or Oddsportal?

Yes we are in talks with some of the major odds comparisons portals. This is a key part of our marketing strategy, as we believe our prices will stand out in these settings.

For each of the bets you place, there is a max staking limit on offer. Why is this in place and what happens if the maximum stake for a bet is taken up. Do you then offer lower odds?

We don’t see this as a max bet limit per se, as customers can use this facility to go in again and again. It’s a common frustration for customers not knowing how much they can bet at a particular moment in time. So, making that amount visible on the MustardBet site removes that uncertainty.

How can customers deposit or withdrawal funds and are there any fees/restrictions on the latter?

Deposits can currently be made via Visa and Maestro debit cards and are not subject to any fees. We do also have direct bank transfers available on request. We obviously recognise that we need to add more payment options and rest assured we are working with various providers to implement further options.

Who are you regulated by and what assurances can you provide customers that money deposited with you is safe and secure?

MustardBet maintains two betting licences, one with the Gambling Commission in the UK, and one with the GSC on the Isle of Man. It is a fundamental condition of these licences that customer funds are maintained securely within a separate client funds account that can in no way be used for the day to day operating of the business.

 

Open a MustardBet account 

GET THE LOWDOWN ON THE BEST PLACES TO BET

So there you have it – revealing insight into just 1 of the 6 firms as recommended in SBC’s Exchange, Bookmaker & Bet Broker Guide and the difference they can make to your profits.

If you are keen on learning more about MustardBet and the 5 other firms included within this guide, make sure you grab a copy of this guide right away.

All 6 firms also welcome winners as they make their profit either based on betting turnover or the commission they charge you on each bet. So, whether you win (or lose) they will never ban you from their service – unlike so many of the ‘major firms’.

Offering solutions for punters on all sports including but not limited to Horse Racing, Football, Golf, Tennis and all major US Sports like NBA or NFL, this guide will help show you the best firms to bet with to make long-term sustainable profits .

As soon as you join the Smart Betting Club, you can download your very own copy of the guide and start placing your bets where the professionals do.

JOIN THE SMART BETTING CLUB TODAY

Your Help Needed: Minimum Bet Law & How You Can Get Involved

 

If bookmaker account restrictions and closures are a problem for you then I have important developments to share today – including how you can help drive change towards a minimum bet law – where bookies would be compelled to lay ALL punters a certain amount whatever their skill and profit level.

Driven by the punters champion, Brian Chappell of Justice for Punters, it is your chance to stand up and demand change in the bookmaking industry.

A Gambling Commission Consultation On Bookmakers

The Gambling Commission (GC) has recently opened a new consultation into Licence conditions and codes of practice (LCCP)’ of bookmakers and are extremely keen to hear from gambling consumers (i.e. YOU) on your thoughts about the industry and how you are treated.

If you want the GC to have more powers to enforce fair play of any sort amongst bookmakers, including the ‘right to bet’, (in other words to introduce a minimum bet law for sports betting) it’s vitally important as many of you as possible contribute to this consultation.

It’s not just the right to bet and minimum bet laws that are covered by this consultation but also other bookmaker ‘complaints and disputes’ that you might have. After all, we all know that present customer services from nearly all major bookmaking companies are poor and people often have to wait months for justice using dispute resolution.

It’s your chance to feedback therefore on topics like:

  • Your experiences with bet restrictions and your thoughts on a min bet law;
  • The issues you regularly experience with bookmakers as a keen punter;
  • The changes you would like to see implemented as part of a fairer system.

All of these opinions and more are being sought by the Gambling Commission as part of their consultation.

Rather than fill in the long-winded LCCP formal consultation document itself, the good news is that you can now share them your thoughts with the GC via email to consultation@gamblingcommission.gov.uk

But before you pen your email – allow me to provide some ideas on how to make your submission to them as powerful as possible…

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Tips To Make Your Contribution As Impactful As Possible

To help ensure your email to the GC has the maximum impact, I have a few pointers on how to frame it as follows:

  • Include as much detail as possible

The more detail you can include in your email to the Gambling Commission, the better. If you have a long history of bad treatment whether it be bet restrictions, slow withdrawals, bet disputes or anything else, then make sure you write about it.

  • Share your personal experiences

No-one can question your personal experiences if you have suffered what you believe to be unfair treatment at the hands of a bookmaker, so be sure to include as many of these as possible within your email.

If you had your account limited or closed – why did this happen and when? Had you made any money betting at that point? How did each firm treat you?

If you had a bet dispute or delay withdrawing funds – again, why did this happen, who was it with and how long did it take to resolve? (if at all)

  • Try not to rant & be constructive

I know bookmaking can be an emotive subject for many, but if you can, try and make your points as calmly and eloquently as possible. Ranting emails are likely to be overlooked in favour of those that make their points clearly and constructively.

  • Question the standards and morality of restrictions

We all know there are some very distinct issues when it comes to betting restrictions and that it is simply wrong that a UK gambling licence allows companies to refuse to trade with anyone who shows ability when sports betting.

This is not fair and not what a bookmaker is supposed to have a licence for.

It is presently made worse by the fact that bookmakers do not make it clear in their advertising and terms and conditions that all customers who study and use skill are effectively banned from sports betting using stake restrictions.

Contrasting restrictions with how free and easy bookmakers make it to lose money with them, be it online in their casino or by playing FOBT’s and you have some very clear double standards to reference.

Why We Want A ‘Minimum Bet Law’

We have been banging on about the issue of restrictions now for several years, including through our Better Betting Campaign, which we ran in 2016 to raise awareness of this issue.

As we outlined in that campaign – the solution to betting restrictions has long been that of a minimum bet law or right to bet, which would compel all bookmakers as part of their licence requirements to lay a bet from all punters for an agreed amount.

A sensible figure bandied around is that of laying to lose up to £500 on any one bet – so for example you could get £50 on a 10/1 shot without issue.

I ran a short poll on this for 2 hours on social media on Tuesday with 36% of you thinking £500 is a sensible amount and 38% hoping for £1000+.

SBC Twitter Poll

Whatever the amount any minimum bet law might have, it’s worth looking to Australia, where a similar rule has been imposed for sometime now and is working to good effect.

To implement such a rule in the UK would ultimately require regulation as bookies have shown no appetite to lay bets from all punters themselves. They have proven time and time again, that as an industry they cannot self-regulate effectively.

Whilst most bookmakers continue to blame ‘arbers’ and say it’s only a tiny minority of punters impacted by restrictions, the ever-growing number of those complaining about it would suggest otherwise.

Even the Racing Post has belatedly got in on the act, with Editor Bruce Millington finally agreeing action is needed on this issue. Although his counter-argument that such a law would see some punters opening multiple accounts to get up to £20,000 on (if the min bet law was £1000 and they had 20 accounts) is a very weak one. In reality, very, very few punters are staking up to such levels. In any case, bookmakers are not being told what odds to offer so they could simply slash the price on any bet they are worried about liabilities on if too much money comes in. It’s that old chestnut again – bookmakers actually running a proper book.

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Parliament Takes An Active Interest

Bruce was also one of the invited speakers (alongside Simon Rowlands of the excellent Horseracing Bettors Forum and SkyBet CEO Richard Flint) at a recent Parliamentary All-Party Betting & Group seminar entitled ‘ ‘Are bookmakers unfairly closing customer accounts?

As the Guardian report of this packed meeting suggests, the likelihood of a min bet ruling is growing ever more likely as momentum grows on this issue.

One of the attendees, Lord Lipsey summed up many punters thoughts when he exclaimed that “We should be congratulating winners, not denigrating them, if we want racing and betting to grow” and that “Bookmakers need to get a grip of this”.

The clear implication that if bookmakers won’t take action on this issue then the government and regulatory bodies will, just as they are doing on FOBT’s.

All of which is why it’s so important as many of you as possible share your experiences with the Gambling Commission on bookmakers.

If you believe a min bet law is needed – let them know why and how restrictions have impacted you.

You can send your thoughts to them via this email address: consultation@gamblingcommission.gov.uk

Don’t miss out on this opportunity to help drive change!

Thanks To Justice for Punters

A word if I may as well here for the aforementioned Justice for Punters (JFP) group of volunteers, who continue to do sterling work on behalf of us all and who have led the charge on this topic.

Brian of JFP has been a tireless campaigner for punters rights and a constant thorn in the bookies side over recent years. Whilst the Racing Post refuse to highlight his work, he has been quoted extensively by the likes of the Times, Guardian and BBC who recognise his status.

His help in raising awareness of this new consultation and enabling the Gambling Commission to accept submissions via email has also been vital. My thanks go out to him for all his assistance.

For more information on the work of Justice for Punters please do visit https://justiceforpunters.org/ and become a ‘friend’ of their campaign. This is free and none of your details will be shared with any other organisations or for that matter, anyone.

Best Regards,
Peter Ling
Smart Betting Club Editor

Pete_HeadShot_SMall

 

 

 

 

 

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SBC Awards: Vote for your best & worst bookmakers, websites & podcasts

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Public voting has now opened for SBC’s Tipster & Betting Awards, and we want your help in deciding the best (and worst) of the betting world from 2017.

Alongside your chance to name and shame the bookmakers you like or loathe the most, you can also vote for your favourite betting website and podcast.

Here are the categories you can now vote for:

  • Your Favourite Bookmaker
  • Your Worst Bookmaker
  • Your Favourite Betting Website
  • Your Favourite Betting Podcast 


Cast your vote via this link
.

Voting itself should take you no more than 30 seconds of your time and best of all once cast, you can also enter a prize draw to win a Platinum ‘Pro Punter’ Smart Betting Club (worth £105.99)

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Why Your Vote Matters

There are several reasons why your vote is important as the SBC awards are your chance to help us highlight those companies doing the right (and wrong!) thing by you.

Perhaps its the bookmaker/betting exchange offering the best odds and service or even the betting website offering a superb resource for punters.

As we know not all bookies are created equally, so you can also nominate your worst bookmaker to help us expose and shame the firm(s) that got your goat last year.

Perhaps they restricted your stakes, closed your account or simply offer the worst odds and worst service going. If so we want to know who they are!

Finally, this year we have a new category – favourite podcast to highlight the growing number of quality betting podcasts out there these days.

Read About The Results Next Year

We will be publishing the results of your votes early next year in the 2018 SBC Awards, with a special focus given to the winners of each category.

The ‘winner’ of the worst bookmaker award will also get a special prize alongside the public shame of being rated bottom of the pile for all to see. Given the poor way some bookies treat many punters these days, its fair to say this is always a competitive category!

So don’t delay, cast your vote now (It will only take 30 seconds of your time!)

Best Regards,

Peter Ling
Smart Betting Club Founder

<< JOIN THE Smart Betting Club TODAY >>

“90-DAY 100% SATISFACTION MONEY BACK GUARANTEE”……

“I believe so strongly in SBC’s ability to help your betting, you can subscribe with a 100% cast-iron 90-day money back guarantee”.
SBC Editor – Peter Ling     Subscribe Now

pete

Winning Tipster Puts Up Bet, Slashes Odds (Or Do They??)

One of the biggest issues affecting us punters these days is without a doubt – getting our bets on and obtaining good value odds on the bets we strike.

With bookies sensitive to ‘shrewd money’ especially in markets like horse racing, sometimes obtaining a good price on the bet we want can be a real battle.

Tipster puts up bet, bookie slashes odds…

…or so it goes, especially for some of the most popular tipsters such as Hugh Taylor or Pricewise, where the prices they tip at (and all too often settle at) disappear in a matter of seconds.

Yet all is not lost as with the right data and experts to guide you – it is possible to find genuinely, winning tipsters that quote realistically achievable odds.

Let me explain how using a recent example of a profitable tipster we examined here at SBC.

Intensive Odds Tracking For Each Tipster

Mindful of the issue of odds movement, for each tipster we review here at SBC, we hire a specialist odds checker who tracks and records the odds available to see just how realistic they are.

This odds tracking helps to uncover:

  • How long the odds quoted remain available for;
  • How realistic the quoted odds actually are and if you can achieve them in practice;
  • How the odds move after set time periods (e.g. for a racing tipster – after 15, 30 & 60 minutes, at 10.30am plus Betfair SP);
  • Which bookmakers are being quoted and used.

Once you have this data, it allows you to make some very informed decisions on whether the odds quoted by a tipster are realistic or the biggest work of fiction since Harry Potter!

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Recent Tipster Review Example

To illustrate how this all works, here is an example from one recent tipster review we published.

The review itself focused on a very profitable racing tipster, who since 2012 had advised 2599 bets and made a 15.4% Return on Investment (ROI).

Their strategy was to advise bets in big feature races only, either the big Saturday Meetings or large Festivals like Glorious Goodwood or Royal Ascot. As these betting markets take a lot of money, most tips would be advised late in the evening or early in the morning.

For this particular odds tracking task, our in-house staff member monitored the odds for every tip advised over a 6 week period.

Only quoting the best odds if available with a small panel of bookmakers including: Bet365, BetVictor, BlackType, Betfair Sportsbook, Coral, Ladbrokes, Paddy Power, Skybet, Tote and William Hill.

During this 6-week period, our odds tracker monitored 76 bets in total and noted the following for each tip given:

  • The advised odds by the tipster;
  • The best odds available on receipt of tip email;
  • The best odds 15 minutes after receipt;
  • The best odds at 8.00am, 
  • The best odds at 10.30am 
  • The performance at SP

And here is what he found, with the drop between the advised odds and each other category illustrated by the Estimated ROI difference.
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Marginal Odds Movement – Especially Before 8am

Breaking down this table – we noted straight away that there was very little difference in the odds available both immediately and after 15 minutes had elapsed with just a -0.2% and -0.6% swing.

Even at 8am, the difference between the advised odds and what you could obtain was -1.6% and at 1030am, whilst the odds had shifted further, the difference was -5.2%

Remember this service has made a 15.4% ROI long-term, so if getting on by 8am in the morning, you would only lose -1.6% ROI at worse. Leaving you with an actual real-life ROI of 13.8%.

If you couldn’t get on until 10.30 am, this 15.4% ROI, would drop to 10.2% ROI. Not ideal certainly, but still allowing you the chance to get on and make a fair profit.

Ultimately, we have to come to expect with any profitable racing tipster that there will be a degree of odds movement over time. The fact that the possible ROI differences within 15 minutes are as small as -0.6% and leaving you with a 14.8% ROI in reality is very good in today’s betting world.

It is also very important to note how likely it is you might obtain better odds if having access to more firms than the 9 we quoted from in our odds tracking exercise. Opening up the potential to even beat the quoted odds performance.

Why The Bookmakers Quoted Also Matters!

It’s also important to understand which bookmakers are quoted when a tip is put forward and our odds tracking exercise allowed us to report on this as well.

Let’s face it, if a tipster is quoting standout odds of 16/1 with a firm such as Boylesports (widely known to be amongst the worst for restrictions) there is next to no chance you will get on if showing a modicum of profit.

Below you can find the detail on those bookmaker firms that this tipster used the most, with Bet365 clearly the most popular and quoted on 42.3% of occasions.

After that, came Paddy Power, Bet Victor and William Hill with a combined 36.3% of all bets, followed by a few bets with the likes of Stan James, Ladbrokes, Betway, Skybet & Coral.

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Love or hate the likes of Bet365, they are not known as the worst culprits when it comes to either restricting accounts or slashing odds – which makes sense given the odds tracking study we ran.

I have made around 20k per year extra”…

I used to work as trader for Paddypower and Sportsbet so i have an obvious interest in betting. [Using Tipsters] I have made around 20k per year extra.”    
As written by Justin – An SBC member since December 2013

Click here to read more from Justin on his SBC membership experience

How Our Unique Member-Funded Model Can Help You

The above is only a small excerpt from our detailed review of this particular service, but hopefully it goes to show how our analysis can help you genuinely find those tipsters who’s advised odds can be trusted.

For every tipster review we publish, you can expect to read concerted odds tracking analysis to help you understand just how the odds stack up (or not!)

We don’t just analyse odds movements in our reviews either.  We break down other factors such as yearly performance, monthly performance, performance by odds band, performance by racing code, and performance to Betfair Starting Price to name just a few.

We are able to go into such detail in our reviews due to the unique way we are funded by our members. This allows us to not only report back independently (so no affiliate links) but also to spend hours and hours investigating profitable tipsters.

Providing you with evidence of the tipsters making money in practice, not just in theory!

So if you wanted to see how our reviews and reports can help you – why not consider a Smart Betting Club membership?

Best of all, you can currently save up to £38 on the cost of subscription so don’t delay, sign-up right now and let us help you get started betting better right away!

<< JOIN THE Smart Betting Club TODAY >>

See you on the inside.

Peter Ling
SBC Editor

“90-DAY 100% SATISFACTION MONEY BACK GUARANTEE”……

“I believe so strongly in SBC’s ability to help your betting, you can subscribe with a 100% cast-iron 90-day money back guarantee”.
SBC Editor – Peter Ling     Subscribe Now

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6 Reasons Why We Shouldn’t Have Sympathy When Bookies Lose

If you believe everything that the bookies say then the past fortnight has been a nightmare period for them with huge betting losses incurred for both their racing and football departments.

It all started earlier this month when the weekends football action saw 22 out of 23 short favourites obliging across the 4 main English leagues – resulting in numerous stories of multiple accas coming in and some big pay-outs.

This was then followed up on Wednesday when infamous racing trainer Barney Curley pulled off a massive betting ‘coup’ with 4 very well backed winners.

Yet despite all of this, I don’t feel one iota of pity for them, simply because there is a lot more than meets the eye with these stories.

So without further ado, here are my 6 reasons on why we shouldn’t have sympathy for bookies…

Continue reading

Why The Bookie Is NOT Your Friend

This week I did something I promised I would never do…… I got into a twitter ‘spat’.

Well it was probably more of a ‘strong debate’ than a spat, but it was on a subject that matters a lot to me: bookmakers and how they treat punters.

The bookie in question was Stan James and my ‘opponent’ their head of PR – Rory Jiwani. Now for all intents and purposes, Rory is a nice bloke and he deserves credit for being one of the few people to actually try and discuss issues that few other bookie reps actually will.

My challenge to Rory was how can he defend his bookmaker (Stan James) who are routinely one of the most complained about bookmakers amongst our members. This is backed up by stats whereby they were ranked 26th out of 27 major football bookies and 16th out of 19 major racing bookies, according to 2 large recent SBC members surveys.

Part of the reason for their lowly rating is their apparent clampdown on winning punters accounts as 52.29% of respondents in our recent horse racing survey had their Stan James account closed down. This was by far the worst stat for closures and I was keen to find out why Stan James had so little time for anyone making a semblance of profit! Why were they so different from many other bookies and not keen to lay a bet?

Ultimately, my quest for answers was not fruitful (no big surprise!), but it helps raise a very serious topic once again…that the bookie is not your friend.

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